Premier rendez-vous avec l'atelier d'écriture sur Diesel Denim. Une trentaine d'amis, de graphistes, de curieux, de journalistes réunis autour de grandes tables, feutres et bic à la main pour laisser parler leur imagination calligraphique.
Avant l'opération en magasin en juin, Diesel a eu envie d'ouvrir exceptionnelement sa « Factory » à quelques privilégiés et de créer une séance de travaux manuels improvisée. Chacun choisit son jean Diesel préféré, slim, boyfriend, coupe droite, usé, brut, troué, délavé....et l'atelier d'expression créative peut démarrer. Slogans punk ou message d'amour, nom de groupe rock préféré, numéro de téléphone perso en haut des fesses pour attirer le garçon de ses rêves, logo de société, piano électrique, revolver qui sort de la poche, fleur graphique... tout se dit, tout est dit. Réminiscence de ses 15 ans.. un brin régressif, et carrément jouissif. On explose son jean avec subtilité ou radicalité.
Ambiance crunk avec Mattias Mimoun (Scénario Rock) aux platines, bref, le groupe d'invités, assistés des talentueux "professeurs-graphistes" Anna, Charlotte, Cécile, Sarah, Thibault, se lâche et ne lâche plus le stylo.
Rendez-vous dès le 3 juin au magasin Etienne Marcel pour la customisation sur demande.
Cherchez dès à présent l'inspiration : efficace, simple, stylo ou feutre. Il suffit d'un mot, d'un symbole pour transformer son jean en journal intime, en seconde peau, en sms, en mur de wc de boîte de nuit, en mur de rue.
Rendez vous au Diesel Flagship Store Etienne Marcel
21 rue Montmartre 75001 Paris
Les 3,5,6 et 10,12,13 juin de 15 à 19h
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Commentaire par Fizaoxoana — 10 septembre 2009 @ 4 h 34 min